Canadian Men's Health Foundation

One of the highlights of my tenure was successfully spearheading an email acquisition campaign that surpassed the milestone of acquiring 100,000 emails, a testament to our commitment to expanding our reach and impact. Additionally, I executed annual digital campaigns that showcased year-over-year increases in conversions, web traffic, engagement, and impressions. We achieved a 700% increase in email acquisition and a 200% boost in engagement rates compared to previous campaigns.

Managing an ad spend of $250,000, I diligently optimized our digital advertising efforts by conducting A/B tests, ensuring we consistently met and exceeded our key performance indicators. My role extended to content publishing, email marketing, SEO/SEM optimization, and providing valuable digital insights to campaign managers and content creators. By coordinating efforts with our Social Media Specialist and aligning with the organization's content calendar, I ensured a cohesive and impactful digital presence.